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Everywhere you see, people are starting an entire business just because of social media engagement. For markets, social media is the central point of action and they bring this action live through social media strategies.
The thing with social media strategies is that you can keep writing and the list won’t end, See, there are two kinds of social media marketing strategies: one, social media marketing and two, smart social media marketing.
Currently, there are many things on social media that are being used by marketers but they’re always wondering why their sales aren’t increasing. The reason behind that is that they’re using the same conventional methods for social media marketing and now it’s time that they optimize those methods for the betterment of their own market.
NOTE: The one thing you need to be certain about while planning out a social media strategy is that you should ALWAYS prioritize your content over follower count.
Following are the some of the steps that would help you optimize your social media strategy.
1. Employee Advocacy:
Facebook is now giving priority to content shared by a friend or family member over business posts. This is where your employee advocacy comes in handy. Have your team members share your business posts on their personal Facebook profiles so that their friends and families can reach them out and this way, more people would be engaged with your work. People are 16% more likely to check out something that a family member or a friend shared as compared to business posts. So, I guess you can do the math here.
2. Interactive content:
Many people use the strategy of starting baits over social media. i.e: tagging or commenting baits. An example is given below:
However, now, these posts are considered to be spam by Facebook and even by the general audience, so you need to spice up the game a little, Since, these things aren’t working out, you can use polls to keep your audience engaged. For instance, you can start a poll of ‘would you rather’ The example is given below:
The thing with these posts is that your audience would stay engaged in discussion and commenting and likes would still keep coming.
3. More Compelling Content:
Content matters A LOT. What you write is being read by millions of people so if you write something unethical or stupid, people might stop believing in your brand.
Marketers have a tendency of using every trending thing on their posts to inform their audience how up-to-date they are about everything. Staying up to date is good but you can’t depend on changing every little detail according to trends when your content obviously is leaving behind. You need to stop chasing the latest algorithms of your social media and focus on making your content readable and better.
4. Say NO to Links:
As a part of social media strategy, people tend to use many different links. Sharing too many external links can cause trouble for you because only 25% of the people would actually open those links. The alternative to that is visual engagement. 85% of the people are said to be more engaged towards a visual as compared to a link. If you add more photos coupled with an interesting content, people are more likely to visit your page.
5. Uniqueness:
Never compromise on a post. Whatever you post, make it as unique as possible. Try not to repeat your content. You can use software like Canva to edit a quote you like (Which is also relatable to your business) and turn it into a beautiful picture or edit different videos that you think your audience might indulge towards and present them as your own.
6. Engaging Influencers:
Try and collaborate with influencers who are more likely to share your content. In doing so, you can connect two platforms (i.e: Facebook and Linkedin) so that your content reaches as many people as possible through different channels.
7. Facebook Groups:
One of the most common and most working marketing strategy including Facebook groups. These groups are only joined by people who are legit interested in your business and when you have a group of interested people, they would be more engaged with your content and share more of your posts.
If you’re in the kind of business that is into problem-solving and educating the community, groups are recommended for you.
8. Time Your Content:
When you post something, you can calculate your audience response to that post and see what TIME do you get the most responses. Once you’ve evaluated that, you can post material on the time you know your audience is engaged during.
9. Target Audience:
As a business owner, it is your duty to jot down a list of your target audience and divide them into groups based on their interests. The thing is that none of your audience has the same interest rates, you need to find the number of interested audience of different products, that you’re selling (through surveys or polls) and then list them under that category. Luckily, you can use Facebook for separating your target audience. When you post something, you get an option on Facebook to select your audience.
10. User-Generated Content:
Since Facebook prioritizes family and friends, you should be sure to make user-generated content within the loyal customer base. This can lead to a better approach to creating quality content that can be shared by many and will also provide information that educates others.
So if you’re interested in hyping up your social media game, you need some professionals on whom you can rely on and can efficiently help you achieve your set goals with the assurance of “every dollar is well spent”. Well! When it comes to executing such successful SMM strategies, HTML Pro has a team with extensive experience of creating high-class social media campaigns that keep your business updated with modern needs and showcase your brand. We create driving and eye-catching visual content to engage your audience and will also enhance the user experience, ultimately compelling visitors to spend more time on your pages. For more details, email us at support@192.249.118.223
