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4 Affordable Marketing Tactics for Small Businesses



Most of the small businesses face challenges while promoting their products, services, or website. So if you are also struggling to promote your website or you are tight on budget, then you can use these marketing tactics to grow your business fast.

  1. Keyword research for free

To stay at the top of search engine rankings, it is important to do keyword research. Most of the tools for keyword research are paid. No one can deny the importance of those tools but, what if you are tight on budget and looking for effective keyword research tools? Google keyword planner is an ultimate solution for all the small businesses that are looking for effective ways to search keywords to create content for their websites. By using Google keyword planner, you can make your content keyword rich and continuously update your content to stay on the top of the search engine rankings.

  1. Start your business blog

Blogging is the foundation of internet marketing. After carefully choosing the keywords, now it’s time to place those keywords in the blog posts to make the content of a website valuable. Blogging plays a powerful role in internet marketing but, it is sometimes distressing for many marketers. If you are tight on budget, then you can create the content of your website yourself. You can make the content of your website valuable by choosing the right keywords from Google keyword planner and carefully put them into your text. However, if you have staff for writing blog posts, then you can also opt to write a blog post every week but, be sure to remain consistent and do your keyword research.

  1. Email marketing

For small businesses, email marketing seems painful. The money spent on email marketing is much higher but most of the marketers agree that email marketing is more effective than social media marketing. So if you are tight on budget, then you can use your website to collect the email addresses of the people by using a newsletter, email sign-ups, forms, and free giveaways.

  1. Video marketing

Video marketing is another free tool that you can use to promote your website, product, or services. You can take advantage of video marketing by making videos of your product or services and promote it on YouTube. You can also embed your videos on your social media channels or on your website to get more traffic from the internet.

If you need assistance for your small business and looking for a powerful online marketing strategy then is here to tailor your business goals.



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