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5 Myths Surrounding Natural Referencing (SEO)

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Myth # 1: If I hire an SEO expert, I’m confident that my website will be among the top search results.

There is nothing and no one who can guarantee that, overnight, the name of your company will appear in the first results of a search engine, even if you undo the purse strings!

An SEO strategy is not a one-off exercise. It is a long-term job that will span the life of your website. Despite this, there is no guarantee that you will get the results, neither in the short term nor in the long term.

In addition, it is very rare (if not impossible) for a small business website to rank ahead of large sites such as Wikipedia. Difficult to compete with giants!

Myth # 2: I can use “secret” tactics to improve the SEO of my website.

We often hear about “ black-hat tactics” , which are SEO techniques that go beyond the guidelines of search engines. These methods can sometimes work, but in the very short term they often have undesirable consequences.

Also, be careful! These tactics are well known to. The latter condemns these dubious practices and punishes the websites that use them by downgrading them in search results. The game is not worth the candle, rest assured.

It’s always best to focus your efforts on a well-planned, well-executed SEO strategy that will benefit you and your business in the long run.

Myth # 3: By buying advertising on Google, I will necessarily have a better ranking, and my site will therefore receive more visitors.

Do you think that if your website is at the top of the ranking, you will attract more visitors? Not necessarily.

Many consumers avoid clicking on the first search results because they know that they are often paid advertising. They feel like they are being manipulated and feel compelled to buy something when they are only looking for information. They are wary of the quality of corporate websites that pay for advertising. Consumers tend to trust those who do less.

Visits to your website is good, but you still need the potential customer to stay there to read what you have to say! Be aware that clicks on your website don’t turn into sales, new customers, or better profitability.

A business that achieves a 20% conversion rate through its website is “successful”. On average, this rate is only around 2 to 3%. For example, if 1,000 people visited your website, you would only make 20 sales. Presenting highly relevant and informative content that reflects exactly what the consumer is looking for is the only way to grab their attention, keep it on your website and convince them to do business with you!

Myth # 4: I’m all about keywords: it’s the only way customers will find me on the web

It is important to understand that Google, for example, does not really try to match the keywords of a search with those of a website. Besides, he hates the misuse of keywords!

Rather, Google aims to understand the intention of the consumer in order to suggest sites whose content is of quality and which seems to meet as precisely as possible their needs, hence the importance of using a professional web editor .

These specialists know how to write catchy texts for the human being (the client) and also for the technology (Google). A web writer is the person who has all the knowledge required to effectively integrate keywords into the content of the site, and this, in a natural way that is effective for the search engines.

Myth # 5: My website content should tell the search engine first

Avoid submitting texts that are written with the intention of meeting search criteria. The idea is first to inform your visitors, otherwise you risk losing sales!

Remember that your website is the branding and values ​​of your business. It was designed to increase the profitability of your business and your sales by educating the public about your products and services. The message you want to convey must therefore be intelligent and intelligible and interesting.

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