CBD or cannabidiol has become the product of the moment, where you will find CBD products being advertised and sold almost everywhere. In May 2020, there were over 7 million searches for CBD reported by Google. To have so many searches in a single month is astonishing and clearly shows how popular CBD is in the United States.
Even so, marketing CBD products has its limitations. Most people search for CBD online, which is why it is imperative that you have a strong online presence if you are trying to market your product. Given the sheer number of brands selling CBD products, your online presence is important for potential customers to find you among the thousands of your competitors. That is where an effective SEO strategy can help you stand out.
If you are not happy with the current ranking of your CBD business in search engines, it is time to start investing in search engine optimization (SEO). SEO will help rank your business in search results so that you can get quality, organic traffic to your website.
SEO is basically a process that makes your website easier to find for your target audience. Search engine optimization is a key component of any successful digital marketing plan, especially for a CBD business. Here is why.
First, due to the explosion of CBD industries and brands that have erupted, the competition is very high and makes it difficult for CBD businesses to stand out and be found on the internet. Only by applying the suitable SEO strategy can one hope to be seen among the sea of content.
Secondly, SEO is one of the few digital marketing platforms available, since Facebook and Google have limitations imposed when it comes to advertising CBD products.
Key SEO factors
In truth, SEO follows a complex algorithm and uses over 200 ranking factors. But there are three areas that are considered the most crucial in influencing search engine rankings, which are research, on-site technical SEO, and content development.
Every SEO initiative starts with research and exploring how search engines work. Combined with online data tools to find out the user statistics, search performance, and other metrics to base your strategy on and get key insights for the business.
The next phase is to identify keywords and the trends in search, where you need to pinpoint the exact queries that people type in while searching. Take into account the search volume, number of clicks, the parent topic, and so on. After identifying the keywords, it is a common strategy to include them in your website’s pages and posts.
Having SEO-friendly content on your website is an important ingredient to attract organic traffic to your business. Aligning your web content according to the most searched topics by your potential customers is bound to boost your website’s search rankings.
Since the main goal of your website is to convert the traffic into leads and sales, it is equally essential to place your product and services in the content cleverly, to promote what you sell and draw the attention of could-be customers.
Creating high-quality blogs that effectively explore multiple topics is another viable strategy to bring in more traffic to the website. Articles or blogs that go in-depth on a topic are bound to outperform a similar blog which is less comprehensive, as Google values depth over superficial writing.
Onsite technical SEO
Also known as ‘on-page SEO’, this strategy involves the practice of optimizing your website’s actual content for the search engine as well as viewers. There are various factors involved when it comes to onsite technical SEO, including the use of correct URLs, internal links from relevant places on the website, using appropriate title tags, header tags, image tags, and writing optimized meta-descriptions for each page.
In addition, the bounce rate is another factor that should be addressed during on-site technical SEO. The bounce rate is defined as the proportion of visitors who exit the website without taking any action. A reduced bounce rate has a direct relationship with a higher ranking on search engines.
Speed is another critical part of on-page SEO and determines how a website ranks. Generally, fast-loading websites are ranked much higher than websites that have slow loading time.
Our Recommendations for CBD SEO
Identify relevant keywords
To kick off your CBD SEO strategy, the first thing on the list is finding the relevant keywords for your business. Choosing the right keywords ensures that your website appears in front of people looking for CBD products, your potential customers. Keyword research tools like KeywordsFX come in handy and provide numerous keyword options that can help your website rank.
During your search for the right keywords, focus on long-tail keywords that contain three or more words. Long-tail keywords drive more leads to your business since the customers making these searches have a clear search intent and know they are looking for specific results.
Once you have identified the relevant keywords, the next step is to integrate them into your website. But avoid using the keywords too often, leading to keyword stuffing, which can negatively impact your SEO. By incorporating the right keywords into your website, you will notice a steady increase in the ranking for your CBD business.
Optimize Meta Tags
Next on our list of CBD SEO recommendations is the optimization of your Meta tags. Meta tags help you rank in search results and Google uses them to determine your pages’ relevancy so it can rank your site in the right search results. Below are some of the Meta tags that you should be optimized:
The title tag is the first thing that people see when they look at the search results, so it should be exciting and engaging to compel your audience to click on your listing.
Meta description is the summary of your page which appears beneath the title tag. It does not directly affect your rankings in search results, but impacts whether people click on your listing.
Header tags appear throughout your pages, normally found at the top of each page. They are essential for organizing your content and gives a preview to customers of what they can expect on the page. Make sure to include your relevant keyword in header tags to show relevancy.
Create External and Internal Links
Getting links to external websites is a favorable practice and enables your business to rank higher in search rankings. When other websites link to your pages, search engines know that you are sharing information with the World and are part of a bigger network.
Moreover, external links ensure that the information that you are providing on CBD gets validated from other online platforms, bringing authenticity to your content, which helps in garnering trust from your potential customers.
Create Content that is Authoritative
To do CBD SEO the right way, creating content that is comprehensive, factual, and informative is imperative. When people see the content on your website, you establish yourself as an authority in your field which helps build confidence in your brand.
Content formats that you can create include articles, blogs, eBooks, podcasts, infographics, and videos. The different formats help to reach out to a diverse audience.
Another thing to note here is that when you create content, you should create it regularly. When you are publishing content on a regular basis, it shows that you are active and are a source of recent information, driving more traffic to your website.
Planning a CBD SEO campaign has its challenges and takes effort to develop and execute. Having a thorough knowledge of the limitations as well as the possible channels that are most benefitting can help you stand out among the sea of competition.
If you do not have the time to craft a CBD SEO plan for your business, Shopify Pro can help. With a team of 50 plus marketing experts and over 10 years of experience, Shopify Pro has the expertise and knowledge to help launch a killer SEO campaign that works for your business.
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