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Creating Post Purchase Emails to Recommence Buyer Journey



It is a widely known fact that 80% of the sales come from 20% of returning customers. But the question is how to encourage them to come back and repurchase. The answer is quite simple by creating a post-purchase email series to engage your customers and to make their shopping experience better.


4 types of post-purchase emails to engage your customers

Depending upon the purpose, these post-purchase emails are created to engage your customers to make them feel special and to remind them to complete their purchase.

  1. Thank you emails

Sending thank you emails to your customers is an excellent way to cultivate your relationship with your customers. It is a simple message thanking your customers for their purchase and having a call to action button. Some businesses offer incentives to their customers for their next purchase but make sure if you are not adding an incentive, then add a CTA button to help your customers reach your blog or a specific product page.

  1. Feedback post-purchase emails

Getting feedback on your products to keep the purchasing process of your products in a flow. It provides valuable proof to other customers. Before asking for feedback make sure to provide them the best products, and ask them to leave an honest review or feedback on your products. You can also ask them to share their feedback on social media for more value.

  1. Cross-selling emails

Cross-selling is the best way to bring back your customers but sending them the random products will not help you to achieve your goals. You need to check the data of your customers to suggest the relevant products. For example, if your customer’s history is showing their interest in electronics, then you can send emails having discounts on different electronic products.

  1. Emails for reward program

If you are offering some sort of reward program for your customers, then don’t forget to send them the emails. It makes your customers excited to earn extra points. To get the best results, you can also combine this email with a feedback message and offer them an incentive to get more points after leaving a review.

One of the most common questions asked by the marketers is when should we need to send these messages? There is no exact answer to this question but you can take a look at your collected data and post-purchase workflow to know about the best timing to send post-purchase emails to your customers.

Retaining customers and keep them coming back is among the top goals of online businesses. HTML PRO will help you to create a great post-purchase email series to nurture your relationship with your customers.




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