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How to analyze your website to improve its performance

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1. Unique visitors

This is one of the most important performance indicators to monitor since unique visitors help analyze the number of people who have accessed your site in a given amount of time. The combination of a cookie over a period of 30 days and the IP address of a device is used.

Unique visitors are different and more insightful than the number of page views. For example, you could have 15,000 page views but only 3,000 unique visitors. Analyzing your site with this KPI provides you with a more precise idea of ​​the size of your newly acquired audience.

2. Geographic analysis

This KPI allows you to understand which regions of the world are most interested in your content. You will therefore know what you can improve to better target the public in this area. For example, you can identify trending topics for that particular country.

If you are planning to develop your business abroad, then this is an essential KPI!

3. Types of devices

This KPI helps you understand which device is used to access your content. Almost everyone today prefers to read from their mobile, it becomes very important for your site to be user-friendly from this device. Using this KPI, you can monitor whether your content is easily accessible.

4. Bounce rate

The bounce rate is different from the exit rate. So be careful. Bounce rate is the number of single page sessions that resulted in no interaction and almost immediate exit.

Typically, a high bounce rate is only bad, so work on improving your loading speed, UX, and quality of content.

5. Time spent

The goal of each site / blog is to engage its readers as much as possible. Do you want your audience to spend more time on your blog than a few seconds? This KPI indicates which of your blog posts are meticulously consumed, so you can also produce similar content (in terms of subject, number of words, tone of writing, type of post, etc.).

6. Analysis of the sections of a page

Tools such as Google Analytics allow you to further analyze a page. With tools like these, you can create “heat” maps to see which sections of the content are paying the most attention. Just set the page URL and see which part has been viewed longer. This KPI will help you understand what is relevant to your audience.

7. Pages Viewed

We have already discussed the importance of unique visits, but there is a correlation between unique visitors and page views. A page view helps you understand the most popular pages on your website. If, say, you have 20,000 page views per day and 6,000 unique visits, then this is a good sign for your site. This indicates that people are engaged with the content on your site and keep coming back.

8. Comments

When you allow people to comment on your posts, you are interacting with your audience in a two-way conversation. You write content that is read by people, so be courteous. Instead of blocking or restricting comment functionality, invite your members to offer their opinions and comments. Consider this a success if people leave comments on your page, because it means that they have spent a certain amount of time on your site and, therefore, want to share their opinion. Do not be discouraged by a negative reaction – they are often intended to be constructive for your next posts.

9. Social sharing

The ultimate success of your site’s content depends on the reach of your brand. By integrating social sharing widgets on your site, it is possible for you and your audience to share content on social media platforms. This function then helps promote the scalability of your content. The larger the reach, the higher the probability of success for your site.

10. Inbound links or backlinks

A backlink is often referred to as the main building block for SEO. Backlinks, also known as inbound links, are the number of links that go to your website. A higher number of backlinks indicates the popularity of a website, which leads to highly relevant referral traffic. Backlinks are important for SEO because search engines like Google give more credit and importance to websites with lots of quality backlinks. HTML Pro Provides all the services linked to website performance 

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