How to Make Facebook E-commerce Campaign Efficacious?
Without a powerful Facebook e-commerce campaign, it is almost impossible to generate sales and earn revenue. Facebook, we all know is one of the best social media platforms that let you know how to monitor your conversions. Another important feature of using Facebook is that you can craft a strong e-commerce campaign on it. Here it will allow you to track your progress and will allow you to see which ads are working perfectly fine for you.
Choose the right conversion option
There are many conversion options for you, but it is best to stick with one to keep the process simple and understandable. There are many options like cart, wish list, purchase, lead, search and so on. The best option to choose is the purchase. The visitors will visit your site; they will make a purchase, and become your customer. But one thing here is very important to mention that Facebook requires almost 50 events for your campaign. If you select the purchase option and you do not have 50 events or conversions, then your e-commerce campaign may suffer. That is why it is really important to carefully choose the events and makes the strategy accordingly. If you choose other options like cart and it has enough data or let’s say more than 50 events, then there are chances of getting strong results from your e-commerce campaign.
Understand the customer’s journey
To run a successful e-commerce campaign in the USA, one thing is very important to understand and that is the customer’s journey. We know that a customer has reached to your page after surfing the internet. He/she has come to know about your product after extracting and sorting out the results of the internet. It is not necessary, for a person who visits your site will become a customer too. There are chances that he/she will become your customer after getting the right product. It is very unlikely that a customer will buy your product on the spot. So to make your campaign successful, it is very important to understand the journey of your customers. It is very significant to understand what are your customers looking for? This is very essential to create ads and campaigns to know the requirements of the customer. Let’s suppose someone is interested in buying clothes or jewellery, here you can make your campaign by generating ads and send to them. You can send them the relevant product’s ad, and there are chances of getting visibility.
Target lookalike viewers
There is another important thing to remember. You need to re-target the lookalike audience. Targeting the lookalike audience is crucial to run a successful campaign because here you can target those people who haven’t visited your product’s page. If you want to make a difference and want to get the sales, then target the audience based on the people who have already visited your page and have purchased from you.
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