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How to Turn Your Website Visitors Into Customers?

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You must need to have “lead capturing tools” in place for the people visiting your website. Here in this article, you are going to learn how to get visitor’s emails and build a perfect lead base.

Place a Sticky Bar

You must have seen a lot of sticky bars while visiting different websites. The reason behind using these bars is their non-disruptive nature. These sticky bars help to capture the visitor’s email. It usually appears at the top of the screen, and it remains there as the visitors browse different web pages. These bars encourage visitors to leave an email in exchange for a free service.

Use of Popup Windows

Popup windows are usually obstructive, and it is a fact that 95% of the users hate them, and others use pop up blockers to block those windows. But that doesn’t mean you should not use those popup windows, instead, you must focus on minimizing their obstructive nature. You can use different methods to implement those popup windows to keep your customers engaged with your website. At the end of each blog, you can use those popup windows because a visitor reaching at the end of your blog post might be interested in reading more of your content. This is a perfect time to add a popup window to show more of your content. Another way is to use a triggered window to encourage visitors to leave their email. It is the most common method of installing popup windows that appears when a visitor is about to leave your website.

Add Lead Capture Forms

It is another great way to capture the visitor’s email. You can place those forms on different pages of your website that are relevant to the audience. You can encourage them by adding useful information to capture the leads. There are many ways to implement those lead capture forms on your website. For example, if you are a law company, then you can collect the information of the visitors like their email addresses, phone numbers, names, and other information. In exchange, you can offer them a free case evaluation which is something people will appreciate. Many websites ask a lot of different questions to capture the leads, but it is a failing method to get the email addresses of the people. Most of the people are not interested in spending too much time on filling those forms, so make it precise and to the point.

You must have a proper system to manage the visitors because the traffic without conversions is useless. Thankfully HTML PRO is there to help you achieve this goal with some of the most effective tools and techniques of digital marketing.

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