A logo design is the face of your brand and greatly influences consumer decision to give your brand a second glance. That’s why major brands of the world spend thousands of dollars on getting that perfect look. But you don’t have to spend that much amount to get the right image for your brand. Nike’s logo was designed by an intern, and Twitter’s logo cost about $15.
The point is to, design a logo that matches your brand, not budget.
The road to that goal is bumpy and mistakes are inevitable. Whether you’re a business owner looking to design your logo or a graphic designer starting on a logo project, you can’t afford these basic logo design mistakes.
Just have a look at famous brand logos and you’ll notice that simplicity is the best policy. Twitter, Nike, Target and Total have iconic yet simple designs that clearly translate their brand message to their customers without missing a beat. Even complex logos like Apple, Toyota, Pepsi, and Shell have foregone their complex designs and evolved into simple and clean logos.
This is because, simplicity rocks! Check these logos out and you’ll get what I mean.
Too Many Colors
Professional graphic designers will always tell you to design your logo in black and white first then work on colors. That’s because if your logo does not work in its most basic form than it doesn’t work at all, the number of colors will not help.
Finally, when you choose colors for your logo design, the general rule of thumb is the lesser the better, and it should match your brand message and industry trend, (see above). Too many colors will make your logo look prominent but when on second glance will give the message of being crowded and noisy, with the exception of Google, eBay, CNBC, and Microsoft. These brands know how to carry it off with a simple design and multi colors. For a beginner, it’s better to be safe than sorry.
Wrong Font Choice
And don’t even get me started on font choices. Did you know your font can speak about your brand personality? Too curvy and you’re too feminine; too rounded gives the impression of overly friendly; and to many serifs project your brand as old school.
If you are brainstorming for lettermark logos like BBC, HP, or CK then choose a sans serif that you can play around with to embed designs within the logo like a monogram, a hidden symbol or negative space in the letters.
Using Clipart Symbols
It’s a basic mistake that even graphic designers make-using a clipart type of symbol for a logo. A logo is more than just a symbol. It has to look professional, communicate your brand’s vision and mission, and stand out from the crowd. When you choose a clipart, people may not give a second look to your logo. They are going to recognize it just for what it is – a clipart.
Moreover, think that what does it say about your company? If you can’t spend time on your logo, the face of your brand, then how much time will you spend for customers? So… no clip art!
Adaptability is the name of the game in today’s digital world. Your logo design needs to be adaptable and scalable for all mediums so whenever there is a need, you can customize and use it instantly. If someone designs a logo that has a complex symbol that can’t be viewed in mobile devices like phone or tablet, scrap it. That concept isn’t going to work because, in the long run, you will need your logo to fit in all types of marketing and branding materials like digital ads, IoT devices, social media and whatnot.
There are more logo design mistakes but these are the core. Have you made any of these mistakes while designing a logo? Do let us know in the comments.
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