There was a time when simple keywords liberally scattered over heaps of different articles and blogs were all that took to make it into the top ten of Google’s listings. However, we are now starting 2019 with the innate understanding that quality wins over quantity any day of the week. This is the part where ‘in-depth’ content comes into the picture.
What does in-depth content signify?
Basically, the depth of the content that you publish online is suitably gauged by the level of expertise that is present in the article, blog or eBook. In other words, it is more about ‘contextual information’ over simple content itself. Consider this example:
You want to sell baseball equipment. Previously, Google would search the internet for various parameters and if your site matched these metrics, your site would appear in the search engine’s first page results. It was all very simple really. The search engine in question, would just simply analyze the webpage’s HTML in order to check precisely how many times a specific keyword (baseballs for instance) may have been used and rank a website accordingly.
Those days are long gone over the years Google has announced a plethora of different algorithms which scrutinize a website from every aspect before determining its ranking position. Popular search engines focus one hundred percent on the page’s content and keyword density. Hence, you have to ensure that the right keyword/s appeared in the following places on your page:
– Title tag
– Image ALT text
– Description tag
– H1 tag
It is pertinent to note that this is pretty much what traditional SEO is all about. However, today’s Google algorithms are far more perceptive than ever before. As a matter of fact, they are considerably smarter as well. This is why instead of only measuring the content present in your site; these algorithms now tend to focus more the on the ‘context.’ This is why there are multiple factors to take into consideration when creating in-depth content. Some of them are mentioned below.
Google always wants the best for its readers
Always remember that Google’s main job is to provide to their user base, the best and most accurate result possible result. Yes, this means that an article or blog stuffed with keywords will not rank high but would actually be penalized and subjected to a lower tier rank due to keyword stuffing. Remember, Google has been in the business for a very long time now, they know all of the tricks and shortcuts that people might take to rank high on search results.
On the contrary, the search engine will know that the best pages will be able to cover the entire topic in-depth. This is due to the fact that with in-depth content, your typical web user will be able to acquire all the information that he or she needs, in the same place. As a matter of fact, many ranking factors explicitly state that real, in-depth content generally tends to rank best not just in Google alone, as there are many other popular search engines that typically follow its example.
Use longer articles
Use at least a minimum of 2,000 words. That way, it will be possible for you to cover just about everything that a Google searcher will need in order to thoroughly understand the topic at hand. As per current ranking reports, longer content (such as ultimate eBook guides as well as long-form blog posts) have now steadily started outranking the shorter articles on Google.
However, curating content for eBooks requires a high degree of knowledge regarding content curation, simply writing everything possible about a topic will do more harm than good. The eBook has to have a proper structure and flow which keeps readers hooked till the very last word, consider using an eBook maker.
It does not have to be text-based content alone
It is all too easy to fall into the rut of churning out words however, it does not always have to be this way at all. As a matter of fact, infographics are able to break down a lot of hard stats and can be utilized to create a great visual narrative.
You can also use animated videos to explain a particular topic or instruction quickly as well as thoroughly. They can also be termed to be great in-depth content in their own right. Then there are also personal interviews that can easily provide highly valuable insights that cannot otherwise be found anywhere else. These are all great examples of factors that need to be taken into consideration when producing more in-depth content.
Add multiple LSI keywords to your content
Now that you have finished understand the importance of writing 2000 word articles, blogs and eBooks, you can consider peppering the content with LSI keywords, as well. Such keywords are basically words and phrases that are quite strongly associated with your article’s core topic. For example, if you have just finished uploading a comprehensive blog on the various defining aspects of the ‘Paleo Diet’. Then in such a scenario, the many LSI keywords would include terms like:
– Weight loss
When Google’ spider will see all of these LSI keywords on the uploaded web page; the search engine’s algorithms will be convinced that you have really covered the topic quite well indeed, to say the least.
You can use various tools such as LSI graph to find the relevant LSI keywords that you can subsequently use to seed your article. Apart from that, you can also utilize Google itself to search for the relevant LSI keywords. These are the most relevant terms to go with the original query that you entered in the search bar and they will make ideal LSI keywords.
Use authoritative content at all times
If someone looking for information comes to your page, he will only stick around, provided they receive what they are looking for in the first place. However, if the content is not well researched and easy to read, then it is futile for the reader to go through the whole blog or article.
In this case, the odds are that they will simply shut the page, after reading the first line or two. This will only increase the bounce rate while doing nothing for your SEO rankings. However, evergreen, authoritative and relevant content will deliver the goods and compel him or her to stay long enough to finish the article, in its entirety.
In the light of the above, we can safely conclude that it is only a matter of time when simple keyword related content is redundant and only to be suitably replaced with in-depth content. If you really want to get the most out of your content, then consider the aforementioned factors and watch how your in-depth content fuels your SEO campaign.
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