- High abandonment rate on website
- Visitors leaving the website without purchasing
- Low rankings on search engines
- Key information missing from content
- Difficult to navigate
Four phased approach was used to overcome the problem
Identify and understand the user needs.
Develop a user experience and information architecture that meets needs.
Front end and back end development based on latest coding standards .
- Produced a shortlist of personas and user situations
- Determined primary and secondary personas
- Stack ranked use cases based on frequency, user relevance, and strategic importance for our client
- Validated the resulting priority matrix with current users
- Conducted focus groups/ interviews with company stakeholders
- Desk analysis (competitive scenario and eco-system)
- In-person telephonic interviews with users/end consumers
- Internal workshop for idea generation & prioritization
- List of use cases and personas, sorted by priority
- Interview transcripts
- Survey results
Final Outcome & Business Value
- Redesigned responsive website as per industry niche
- 67% Increase of time spent on website by visitor’s
- Revenue through better conversions increased by 341%
- Organic ranking of website increased due to high quality code and embedded SEO standards
- 50% more visitors from smart devices due to responsive website design
How is your conversion rate from website visitors?
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