A logo is not just an image; it’s a crowning jewel- an introduction to your brand. It’s the first impression you give to your customer and since everyone already knows how ‘first impression is the last impression, it’s vital that we make it count. We believe that an effective logo is not just a cute icon that you adore, it inspires brand trust, loyalty, and appreciation. A logo dictates color, font, and graphics that will be applied to everything from your websites to advertising to promotional materials. A logo needs to be innovative, but it’s more important that it’s relevant; it should evoke a feeling and connect your company with what you offer.